La Vie Claire organic supermarket opens this month!

La Vie Claire is a small but growing French supermarket brand based entirely on the provision of organic produce and healthy, natural products. They believe that it’s possible to eat healthy and live better by adopting environmentally responsible behaviour and for those of us who regularly travel down the mountain to shop for organic ingredients, the opening of their new store in Morzine is great news.


We owe our thanks to French national giant slalom champion and Morzine local Cyprien Richard for bringing a whole new world of clean food to the valley. “My project is simple” Cyprien told Source Magazine. “I am not happy with the quality and the variety of food that I can find in Morzine so I’ve decided to open something new”.

Cyprien’s La Vie Claire store opens on Friday 28th October 2016 and will be packed with fresh fruits and vegetables, seeds, cereals, rices, dried fruits, yoghurts, tofu, organic meat, dietary supplements, wine, fresh juices, soya milk and fresh bread. There’s also an organic range of cleaning products and cosmetics too! Cyprien has planned several events in the store this winter such as food tastings, cookery workshops and markets and he’ll even deliver boxes of fresh ingredients to your home or holiday chalet. You’ll find more information on Cyprien’s events and delivery service on the Source website soon, but in the meantime, you can follow La Vie Claire Morzine on Facebook and find out all about their opening day here.

La Vie Claire is located at 515 Route des Grande Alpes and is open Monday to Saturday between 8.30am and 12.30pm and 4pm to 7pm.

La Vie Claire organic supermarket opens this month!
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